London Property Prices Continue To Rise

Despite the sluggish nature of the UK property market and the wider domestic economy, the residential property market in London continues to go from strength to strength on the back of a general housing shortage, booming demand from domestic and international property purchasers, a weak currency, not to mention good prospects for capital growth and high rental returns.

Investment returns from residential property portfolios in the private rented sector for 2012 reached 8.9% last year, ensuring that the sector continued to outperform both inflation and commercial real estate, according to IPD’s UK Annual Residential Property Index.

The residential property market in London offered the greatest returns, with central London providing total returns of 10.1% and Outer London (zones 4-6) giving returns of 8%. Inner London (zones 2-3) proved the top performing region in the UK with returns of 10.7%.

Greater capital appreciation made up the higher portion of returns in central London, while values outside of London declined. Due to the price premium for central London property, income returns of 2.3% reflected a lower yielding and more prime asset.

Phil Tily, IPD’s UK and Ireland managing director, commented: “There is little evidence to suggest the gap between London and the regions will close this year, as the demand factors driving London remain strong. While in London it has been possible to invest and achieve a level of capital appreciation, as you venture outside of the capital, residential has become more of an income play, increasingly reminiscent of wider commercial property performance.”
Central London’s dominance may be reflected in below average UK property rental returns, but prospects for capital growth look extremely promising.

“The London property market’s resilience to the wider housing downturn is good news for people owning and investing in high value residential property in London, particularly in prime central areas” said a spokesperson for Hyde Park property consultants, Napier Watt.

The company report that there has been a recent surge in the number of homebuyers, including investors, buying property in Hyde Park, among other prestigious London areas.

In spite of the surge in London property values, particularly in the heart of the capital, the weak UK currency, Sterling, ironically, has actually made buying property in Marylebone, Hyde Park, Mayfair and other parts of the British capital relatively cheaper for many foreign homebuyers, helping to fuel greater international demand for homes in London, according to estate agents Winkworth.

Dominic Agace, CEO of Winkworth, commented: “Winkworth’s central London offices have for some time been experiencing growing interest in prime London properties from international buyers. With a favourable geographic location between the U.S. and Far Eastern time zones, and a track record as a safe investment market, demand will always be high.”
With property market conditions unlikely to change anytime soon, many housing experts expect to see demand for homes in London rise further in the short to medium term.

“Looking ahead to spring we expect both demand and supply to grow,” said Richard Donnell, director of research at Hometrack.

With housing supply struggling to keep a pace with a growing influx of buyers, any further hike in demand could potentially push property prices even higher, making now a particularly attractive time to acquire a home in the capital, especially for foreign buyers, due to the favourable currency exchange rate.

How to make sure your business shows up when people search for you

Strengthen Your Online Visibility and Grow Your Customer Base with Simple Local SEO Enhancements

Introduction
In today’s digital age, where online interactions dominate, it is more important than ever for businesses to have a strong online presence. Local Search Engine Optimization and directory citations are two important factors that can help businesses improve their online visibility and attract more customers.

In this article, we will discuss the basics of local SEO and directory citations, and provide some tips on how to improve your business’s ranking in local search results.

The Essence of Local SEO
Geo-targeted Keywords
Imagine you run a cozy bookstore in New York City. Integrating geo-targeted keywords like “best bookstore in NYC” into your website’s content, meta tags, and descriptions ensures that when local bookworms seek literary havens, your store shines at the top of their search results. Geo-targeted keywords form the backbone of Local SEO, connecting your business directly with the desires of your local audience.

2. Google Business Profile (GBP)

Think of Google Business Profile as a virtual storefront that invites customers to come in and look around. By carefully putting together your GBP listing with accurate hours of operation, contact information, photos, and customer reviews, you create a hub of information. When a curious coffee enthusiast in your town searches for their next caffeine fix, a well-optimized GMB profile ensures your café’s aroma wafts through their screen.

3. Localized Content

Suppose you’re a bakery in a charming suburb. Imagine the engagement potential in creating blog posts that celebrate local traditions like the annual Strawberry Festival or crafting social media updates featuring your freshly baked treats against the backdrop of the town’s iconic landmarks. This localized content bridges the gap between the online and real worlds, making people feel like your business is part of their community.

The Impact of Directory Citations
Consistency Matters
Directory citations are akin to digital footprints leading customers to your door. Consistency in your business name, address, and phone number (NAP) across platforms is essential A smooth experience gives customers peace of mind and proves that your business is trustworthy. If your restaurant’s NAP varies across directories, diners might end up lost instead of indulging in your culinary delights.

2. Relevance and Authority

Imagine that you operate a boutique fitness studio. Being listed in respected industry directories like “Top Fitness Studios” positions your business as a go-to resource for fitness enthusiasts. These directories are like virtual recommendations. They show potential clients that your studio is well-known and trusted. Just like being featured in a prestigious health magazine, inclusion in such directories elevates your authority.

3. Localized Citations

Picture your local salon featured in the “Beauty Spots of [Your Town]” directory. This specialized visibility makes it easy for people in your area who are looking for beauty services to find your salon. While global directories like Yelp have their place, local and regional directories connect you directly with customers in your vicinity, serving as digital bridges between your business and the local populace.

Harnessing the Synergy: Local SEO and Directory Citations
Increased Visibility
Combining Local SEO and directory citations is akin to turning on a spotlight that highlights your business amidst the digital crowd. Imagine a potential customer searching for a tailor in your town — by effectively utilizing Local SEO and accurate citations, your tailor shop is more likely to be the one that grabs their attention, guiding them towards your expertise.

2. Better User Experience

Consider a client looking for a local pet-grooming business. A streamlined user experience is provided by accurate directory citations. They are more likely to choose your services over those of a rival when they can quickly find out more about your company, including its contact information, location, and client testimonials. This smooth process exudes professionalism and care, creating a favorable atmosphere for their interaction with your company.

3. Competitive Edge

Imagine you’re a local pizzeria amidst a sea of eateries. Implementing Local SEO strategies and leveraging directory citations positions you as a pizza haven in local searches. You stand out among competitors who might not be optimizing for local searches, attracting hungry customers who are specifically looking for a slice of heaven in their neighbourhood.

Conclusion
As the digital world becomes more connected to the real world, Local Search Engine Optimization and directory citations become more important for businesses that want to do well locally. By building a strong online presence with Local Search Engine Optimization and keeping directory citations up-to-date and accurate, you not only increase your visibility but also help potential customers trust and believe in you. Take advantage of the chance to connect with people in your area and watch your business grow in the ever-changing digital world. Partner with JRC Marketing Solutions and start on the path to digital success to start this journey that will change your business.

Research Mattress Options Online Before Making a Purchase

Shopping for mattresses doesn’t have to be complicated. Fortunately some mattress stores have created websites where shoppers can research mattress brands. Each mattress brand offers different features and some of the mattress store sites provide helpful tools to allow people to compare mattresses before they buy. For example, there are some mattress stores serving the Phoenix and Tucson, AZ areas that may be worth a look. Wherever one shops for mattresses, some research into brand features can help a person make a wise mattress purchase.

With 6-8 major mattress brands on the market, and literally hundreds of mattresses to choose from, some people may be confused as to which mattress to buy. Some websites offer useful mattress selector tools. Some of these tools are as easy to use as a survey. The consumer answers a few short questions and the tool recommends several mattresses that may fit the searcher’s criteria. Other tools are designed with handy drop down selectors so people can choose brand, firmness, memory foam type, size and price. Still other tools ask customers about their preferred mattress depth and if they would like a mattress that requires turning. There are also a number of good mattress store blogs that offer mattress selection advice. Some of these blogs provide excellent tips such as recommending that people thoroughly investigate the materials used in the manufacture of the mattresses they are considering. There are people who suffer from allergies, for example, and they may need to research hypoallergenic mattress options.

Some of the best information is presented within independent mattress selector guides. These guides are usually text based web pages or PDF guides created by Consumer Reports or other third parties. They present the benefits of various mattress types. There are a number of mattress stores that have created their own PDF guides which are quite helpful as well. Some of the best guides not only describe the differences between firm, plush and pillow top mattresses, but also offer advice on how to get a good night’s sleep. They even discuss comparisons between the quality of today’s mattresses versus those of a decade or more ago, so people can update themselves on mattress terminology and features if they haven’t bought a new mattress in a while. PDF guides are great to download to a phone or tablet and bring along to a mattress store, to check the products against the recommendations listed in the guides.

Ultimately years of quality sleep are worth the price of a new mattress. It is possible to find a mattress by making a quick visit to a bedding store, but that might result in an impulse buy. Since there are many factors involved in selecting the right mattress for each individual or couple, a little advance research can help consumers make a wise purchase. It pays to take some time to learn about foundations, fabric and upholstery, coil types and more. At the end of the day gaining a little background knowledge can save lengthy shopping trips and allow people to select a mattress they’ll be happy with for years.